4 Basics of IoT Device Management

For IoT device deployment, there are at least 4 basic requirements for device management: main software maintenance, diagnosis, configuration, and authentication. In this article, we are going to get a deeper insight into these 4 categories. Read on to find out more.

1. Provisioning and Authentication

The process of device authentication helps identify a device to ensure it’s trustworthy. In other words, the cloud service that the device needs to connect should have a system in place to find out if the device is genuine.

Similarly, the process of provisioning enrolls a device into the required system. Also, authentication allows the registration of device with proper credentials. The device that you want to deploy has either a key or certificate for the identification of its authenticity.

2. Control and Configuration

Typically, devices are shipped with default configuration. Therefore, each device needs to be configured with relevant attributes like application-based settings, location and name.

For the implementation of specific control capabilities, you have to reset the device in order to activate the default state. Plus, it’s done to recover from different types of errors and apply the configuration changes you require.

3. Monitoring and Diagnostics

Since one system has tons of remote devices, it’s important to ensure that all of the devices operations work properly. Aside from this, minor issues can have a great impact on the sentiment of the customer to get the desired outcome. Therefore, it’s important to monitor and diagnose the system regularly to prevent downtime because of problems, such as software bugs.

It’s important to download software dumps and logs for proper diagnosis, which helps fix bugs. You can’t just go to the device physically in order to debug it.

4. Software Updates and Maintenance

Although you may not know the importance of it, software update and maintenance is important. This is important to add new functionalities and features to it. As a matter of fact, this is an important part of device management.

Software maintenance has a lot of potential levels. For instance, there should be a process to update the device software in a secure fashion. Aside from this, this process helps fix different security vulnerabilities across the entire platform.

Aside from this, software maintenance in an IoT remote device is also a long-term, continuous process. Keep in mind that you may not enjoy a persistent connection to your desired IoT device wirelessly. Also, one of the main reasons why updating the software is important is because you need to ensure the device keeps working properly whenever you need it.

We know that operating these devices is important for business reasons. If a device is not working when you need it, it can cause huge losses.

Conclusion

Long story short, these are the basic functions of remote IoT device management. All of these functions play a great role as far as the success of your business is concerned. Therefore, you may want to explore these functions to ensure the devices work properly. Hopefully, this article is informative.

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A Beginner’s Guide to Types of Printers

The best printers for printing direct to garments, tshirts, metals, PVC, glass etc are flatbed printers and DTG printers, As the name suggests, flatbed printers are printers with a flat surface, or bed if you may, on which the printing material is placed. One may question this fact by saying that even regular printers have a flat loading tray and so how is a flatbed printer any different from a regular printer?

This printer is actually capable of printing on a variety of materials as opposed to a regular printer that can print on a very limited number of materials such as paper, photo paper, etc. They can print on materials such as film, cloth, plastic, ceramic, leather, wood, glass, acrylic, etc.

How does a flatbed printer work?

These printers work in a very different manner than regular inkjet or laser printers. Where most common printers these days make use of a mechanism where a drum and the paper are charged and a laser is shone onto the drum in the shape of the intended image. The uncharged areas attract the toner which is pulled onto the drum and sticks on the paper to come up with the image that was given to be printed.

Flatbed printers on the other hand make use of UV inks. These inks do not just spray on the material because doing so would just be temporary and the print would fade away in just a couple of days or so. To print on such hard or uneven materials such as wood, fabric, glass, etc. flatbed printers make use of a mechanism that etches if you may, the print on the material. The UV inks made out of monomers are exposed to very a strong UV light source that subsequently polymerizes the ink and embeds the printing image on the material.

The printing bed is kept adjustable to accommodate for the varying thickness of different materials. Although we’re not quite sure about the maximum thickness that flatbed printers are capable of adjusting to but that number may go as high as 4-5inches. It can change, however, depending on the type and build of the printer. The more expensive ones may have more thick material compatibility and vice versa.

Usage and applications

Having known that flatbed printers are capable of printing stuff on unconventional materials; unconventional in the sense that most people didn’t know that printing was possible on such materials, it’s not very far to comprehend that they are mostly deployed for commercial and industrial applications. This is because only one in a thousand people would be having a flatbed printer at home and even fewer people would be using it for domestic purposes.

Owing to their resolution lying between 72DPI to 2400DPI, flatbed printers are mostly used for screen printing. Sometimes they are also used for executing multiple passes to create 3D and embossing effects. Sometimes they can also be used for printing on spherical surfaces. However, doing so is mostly avoided due to the poor resolution around the edges for spherical and circular edges do not have enough surface area to work on efficiently.

DTG printers

DTG printers on the other hand can be used to print direct to garment like tshirts and do not use UV rays. They use dry air or heat to dry textile pigment ink.

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Rank in TOP of the Google Search Results

Google Ticks Unique Content

Google always like Unique content. The website which has unique content compare to others, it will get rank soon than others. That is why Google is putting such a high value on unique content. Creating content that begs to be shared such as videos, blog posts and eBooks also has a big side benefit. That benefit is that people will link to your website, hence Google ticks you in its search engine calculations the more often back-links are created to website from other websites.
This is where the tactic of “offpage optimization” starts to make its importance and presence felt and should be included in your SEO strategy. This is the final stage of getting Google to tick you.

Off-page Optimization

Generally SEO Experts Agree that Off-page optimization such as link building techniques can get 80% contribution for any SEO campaign. This is the Most important activity from us to getting our website well ranked in search engines. The key driving force is “Backlinks”.

The Importance of “Back Links”
A back-link or a link is the factor which you use to be brought to another page. This links are Most Important, because it is like vote for our page which will tell to search engines that other web pages utilize your page for information.

The more website you link is like more voting for your webpage, that higher your ranking as well.Though not all websites are weighted as well, so we need to link some valuable pages which have good page rank and domain authority.

So here are 5 tips for easy link building:

1: Analyse Competitor

This is one of the way where you can start your link building activities. First of all you need to find your competitors in your Niche. And analyse their backlinks from various Backlink checker website and take the links.

You dont need to link all the links to your website from competitor links, just take the major webiste links. It will help you to exceed your competitor from backlinks. Just keep this as a routine work.

2.Content, content and content

Always, the best way to encourage people to link to your website, providing consistence,new, compelling and useful Content, content and content.

Creating relevant and useful content; such as about your products, industry, current market information with keyword oriented useful content will likely influence your website more than any of the other factor discussed here. After the Google Penguin update, regularly posted quality content is the recommended method to getting more traffic to your website.

And you should post at least 2 new articles per week, more being better, as Google will favour websites with frequent update that contains unique content. And if your website offers good content, other websites will naturally want to link to you as well.

While posting articles, don’t forget to write Title tag and Meta Description to your articles with principles, and don’t forget to include your desired keywords or phrases.

3: Join web 2.0

Joining a web 2.0 site is an suerb method of developing search engine friendly links. If you are not familiar with the name, web 2.0 is the term used to describe websites that have a social networking component to them.

Sites like StumbleUpon, Squidoo, and Tumblr generate most of their content from the site users themselves.

These pages contains interactive information sharing as well as collaboration. Even yourself can add articles that include up to 9 free backlinks per article to your website.

The best way to build links and create strong SEO benefits through Squidoo.com is by creating unique content that focuses on your keywords. Always try to incorporate multimedia, such as videos or images to gain more trust and authority quickly.

4: Testimonials

Always give online testimonials to your Clients, business partners or anyone else you can give a testimonial to, as it is a great way to get free backlinks from legitimate websites.

Don’t forget to include your strategic keywords into your testimonials and hyperlink it back to the webpage from your website.

5: Link request to your connections

And finally, source your own networks for possible opportunities to build more links. Business contacts, distributors, family members, friends, suppliers, even your children’s school, all have the potential for providing you backlink.

If they like you and you have been nice to them and, ask for a free backlink on their website.

If you can manage to obtain powerful and valuable links from websites like edu.com, that would be highly beneficial to you SEO efforts.

There are lot more techniques are there to suppress your competitor. This is just a initial strategies which help you to start with stronger foundation.

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How to Protect Your Restaurant Against Power Surges

Power surges due to local area load shedding or lightning strikes are a reality for most people. The rush of a power surge that takes place when the electricity rushes through the electrical circuit can cause devastating results for businesses and restaurants.

Restaurants rely on electricity constantly as it affects the amount of customers they get. If a restaurant is shut down due to a power surge that electrocuted all the kitchen equipment, it means that income is lost for that period. As a restaurant owner, you need to plan what you would do in such an event and how to prevent it.

The first thing you could do is to install a power surge protector. This power surge protector can minimise the impact of a power surge when lightning strikes. So the electrical catering equipment will not get that quick rush of electricity which can lead to electrical failure. The consequences of a sudden electrical rush can be devastating as the electricity can burn or destroy an electrical appliance’s circuit board.

You could consider using gas powered catering equipment such as a gas stove and oven. For restaurants there are 6 burner stove options available that allow you to cook more food at one time. A gas stove and oven is not connected to an electrical outlet but rather to a gas cylinder. Therefore during a power surge, this commercial catering equipment will be safe.

It is advisable to unplug your catering equipment while it’s not in use during a storm. In this manner you can minimise the devastating effects of a storm. You can still continue with the restaurant duties by using the minimal catering equipment required. Anything that your staff is not using, unplug it while the storm ensues.

Check that your insurance covers the replacement of your kitchen equipment when it is struck by lightning. Most insurance companies do cover this but with others it is an optional cover. In the event that your catering equipment is damaged due to lightning, they should be able to replace it. However, take the precautions anyway, because the time between the insurance pays out and the electrical surge could be days or weeks apart and your restaurant still has to keep on going.

The last thing you want is for all your electrical catering equipment to be damaged due to lightning. Rather take the precautions before it happens and save yourself the burden and cost of having to replace the catering equipment.

CaterWeb stocks a full range of commercial kitchen products and we even offer free demonstrations as well as hands on training if necessary. Visit our website to access our online store or alternatively we welcome you to visit our new showroom.

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The Consequences of Inadequate Due Diligence

Operating a global business today requires efficiently managing a network of third-party partners that supply product components, run operations in foreign markets, operate call centers, or act as outside consultants or agents.

The vast array of capabilities and specialized skill sets of a well-maintained third-party network makes operations easier for both the organization and its customers. But many organizations, from small businesses to multi-national corporations, can rarely afford the time and effort required in-house to manage these often complex third-party relationships.

Because of this, the risk of unethical business practices, bribery and other business corruption potentially increases if inadequate due diligence is conducted on third-party partners. The ramifications of a scandal related to a third-party partner can easily take down an organization, resulting in such risks as a damaged reputation and brand devaluation, to regulatory violations, legal proceedings and possible fines and jail terms for directors. The only way to fully protect the corporation’s assets, therefore, is through a strong and viable third-party risk management program.

Building a third-party risk management program is not a passive process. It requires time and effort on a continual basis, as the risks associated with third-party partnerships constantly evolve.

Consider the events of this past summer, during which the legislators of three separate nations signed new compliance regulations and standards into law. Without a doubt, if your organization’s third-party risk management program is unable to quickly adjust to these new regulations (or is not designed to anticipate future legislative movements) your organization is truly at risk.

Cutting corners: not worth the risk

Still, far too many organizations are willing to tempt fate by cutting corners on development and implementation of their third-party risk management program. Certainly, building a strong risk management program requires a significant investment of time and resources (both internally and from the outside), but the consequences of not doing it right could be dramatically severe.

One way organizations attempt to cut corners is by relying on outdated or stagnant tools to monitor, detect and prevent risks. Almost always, hiring outside industry professionals with proven track records of successful due diligence experience is necessary.

Relying too heavily on “desktop” due diligence is another dangerous shortcut. Desktop due diligence is an important initial step of the investigative process, involving background checks, lien searches, regulatory filing investigations and environmental reports. And while it is a vital component of any effective due diligence program, it’s not nearly enough to thoroughly evaluate a third-party.

Truly understanding a potential partner’s business requires a considerable amount of time spent face-to-face with the outside organization’s leadership, operations management and even current customers. This “boots on the ground” process will detect potential risks which are often hidden from a distance, and undetectable via web-based discovery tools.

The “boots on the ground” approach also helps to establish a relational dynamic required for ongoing negotiations and provides clear insight into two of the fastest-growing issues in third-party risk management: bribery and labor management.

Bribery as a compliance issue

Anti-bribery and anti-corruption compliance is a fast-moving target. New anti-bribery laws and regulations are being decreed around the world at a relentless pace. Complicating matters further, many countries may have laws in place but lack the ability to adequately enforce them. When this is the case, the responsibility falls to your organization’s due diligence program to ensure detection and protection.

High profile investigations in recent years have contributed to the rapid emergence of bribery and corruption as a societal issue. Never before has such a contrast been drawn so dramatically on a global stage between those that engage in bribery and those that suffer as a result. Any organization that finds itself mixed up in a scandal involving bribery has more than a legal mess to contend with. It has a long battle to win back the trust of its shareholders, employees, customers and the public.

Conducting sufficient due diligence surrounded by such varying factors is work that must be conducted in person. Gaining insight into a potential partner’s company culture requires a level of immersion with the organization’s leadership, management and staff. When it comes to evaluating bribery risk, some warning signs can only be discovered on-site.

Labor matters and compliance

From overtime issues and under-age workers, to unsafe working conditions and improperly documented accidents, labor compliance represents a major component of any strong third-party risk management program.

Once again, inadequate attention to risks related to labor compliance can bring on considerable penalties. Understanding which industries, geographic regions and management structures elevate the organization’s risk is key to efficiently operating an effective due diligence program. This understanding is nearly impossible to guarantee via ‘desktop’ due diligence. Spending the necessary time in person is the only way to be sure a potential supplier is properly compensating and managing employees while providing a safe workplace environment.

Make no mistake, even if your agreement with a third-party partner places the responsibility of payroll issues firmly upon the vendor, your organization — as a joint employer — can still be held accountable in many countries. After all, the labor being conducted at your partner’s facility benefits your organization’s bottom line.

Best practices

The demands of identifying and measuring third-party risk, monitoring those potential risks on an ongoing basis, and making recommendations based on empirical research is best met by a dedicated team of outside professionals. And while no two organizations are alike in terms of risk profiles, several factors have become consistent in building a strong and effective due diligence program:

Planning. Without a well thought out plan outlining ongoing monitoring efforts with assigned roles and responsibilities, efforts to mitigate risk will be haphazard at best, and dormant at worst. With a thoroughly established, management-advocated program that identifies specific risk factors for each affiliation, a process for addressing red flags, and an established mechanism for continual revision, the organization will remain vigilant in its efforts to protect itself from liability.

Documentation. Due diligence efforts are only as good as the information and data gathered and secured. Meticulous documentation and reporting enables the organization to recognize trends, communicate analyses, and sustain efforts during any future personnel changes. Effective risk management programs feature established guidelines for capturing data, contracts and research with uniformity.

Culture. An organization where leadership, management and workforce do not take third-party risk seriously will never be adequately protected from risk. Successful organizations in this respect dedicate themselves to building a culture in which every employee feels personally invested in the risk management of the operation. Employees must feel empowered and encouraged to report red flags. Passive engagement is simply not enough.

Done correctly, third-party risk management can effectively save the organization from risk, liability and other perils often associated with outside entities wanting to engage and transact with your business.

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Your Business Doesn’t Have To Be So Risky

One of the big fears people have about having their own business is that it is risky. And that’s true.

I don’t want to minimize that, because you’re taking a risk to put your economic welfare in your own hands. (You’re also taking a risk, and I would argue a bigger one, to put your economic well-being in someone else’s hands, but that’s for another article!)

What’s also true is that taking risks to have your own business can be reduced by the choices you make. And having your own business has big benefits.

In your business, you have 3 kinds of risk: 1) risks you can prevent, 2) risks you can reduce, and 3) risks you have little control over.

Let’s clean things up right away by looking at #3. Examples of risks you have no control over are external to your company. They include the weather (if you have a weather-affected business), or other companies popping up that do the same thing.

Risks you have little control over can’t be prevented. But they can be identified, and the sooner you can do so, the better. Then you can decide what to do to minimize their effects. Make a list of potential external risks and include what you plan to do to monitor them part of your overall strategy.

For example, keeping an eye on other companies popping up that do the same thing can include regular internet searches and consistently following through on news you may hear through your contacts of a new company on the scene. Depending on what you learn, you can decide if this new company provides you with:

· New ideas for offerings you can create

· Opportunities for collaboration and joint ventures

· Greater clarity for your own marketing, to help prospects distinguish you as a provider.

Some risks you can prevent by getting insurance, or obtaining legal advice. Relatively easy solutions can do the trick.

Next we’ll look at the first kind of risk, #1: risks you can prevent. We’re talking about risks within your own company. For example, you’ll want to ensure that your processes are clear, so that everyone involved can follow them with a minimum of errors or time wasted in confusion.

These are the easiest risks to manage, but not everyone does so because procedures aren’t sexy. They are, though, the backbone of providing a consistent product or service that your clients can rely on.

You can manage these preventable risks by monitoring and guiding people and processes toward the standards of quality you set. Create a procedures manual and test it out, to ensure everyone knows what to do. Add a step for quality testing, to see if the procedures are clear and being followed.

Finally, the second kind of risk, #2: risks you can reduce, are the most fun. These are risks you voluntarily take so that you can improve your outcomes. For example, a bank takes on risk when it lends money. You may take on risk when you spend time researching a new possibility for an offering.

This kind of risk is strategic. The risk itself isn’t in itself undesirable. The flip side of this kind of risk is opportunity. Managing these risks effectively increases the possibility of gain. Reaching out to a potential new client group that is large and potentially lucrative is a risk you may want to take for the high potential income.

Minimizing risks takes some thinking and planning. First, how can you minimize the risk before you begin? In our example, you can get to know your new group of prospective clients really well. Do research. Talk to them. Really invest in understanding what their problems are and how you might be able to help solve them. Get to know them personally: build relationships.

Decide how you’re going to manage the risk factor once your risky venture with this new client group is underway. Track your progress. Is your investment paying off? Don’t get stuck with the same strategy if it’s not working. Make adjustments quickly. Change direction as you learn more, if it’s warranted.

As a general rule, make the scale of your effort to prevent or reduce a risk consistent with its consequences. If the consequences are major, spend more time and energy than if the consequences are minor. There may even be risks you can ignore, because they’re really unlikely and have minor consequences.

Risk management is part art, part science. These risk management strategies can help you take on bigger risks, with bigger rewards for everyone. It’s worth putting energy into thinking things through before you begin to invest time and energy.

Taking calculated risks, making good decisions around what’s probable and what you’re willing to do, is a good way to keep the risk factor in your business to a minimum. Your business doesn’t have to be so risky.

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5 Top Advantages of Promotional Tents for Events

Business Can Be Taken To Different Locations

Most companies conduct business and engage with potential customers by means of showrooms. However, the problem is, traditional showrooms are rigid and inflexible. If they want to let more people from other places know about their brand, it is best to rent or purchase a marquee tent, which is available at local event companies.

All they need to do is set up the pop up tent at trade shows, community fairs, markets or wherever their customer base is located. They will have their own space and use customized branding so consumers will remember their business.

Boost Engagement Using a Standout Display

Companies can network and engage with prospects at trade events. However, it can be hard to get the people’s attention when there are lots of other businesses around. Therefore, they need to do something to let their company stand above the rest of the crowd.

They can customize their event tents with colored walls of their choice and canopies. They can also print their branding in full-color text complete with graphics. High quality tents can draw more customers and provide them with an opportunity to market their brand and products.

When businesses participate in trade events on a regular basis, a marquee event tent can help a lot.

Tents are versatile and User-Friendly

A number of the biggest companies join extravagant traveling road shows that feature modified trucks and campers. This can be cost prohibitive for a lot of businesses. On the other hand, a tent can be a versatile and cost-efficient solution that offers most of the several advantages given by a motorized showroom.

Modern tents are not only safe; they are also easy to assemble using uncomplicated tools. Basic marquee tents can be assembled by only a few skilled team members, reducing costs in the long run.

Marquee Tents are Effective for Sponsorship

One of the effective ways to develop a brand is by engaging with a community. When a business entails some sort of sponsorship, it would be a great idea to rent a marquee tent for a single event or invest in a customized one to use for a long time. This can be used in community functions, sports events and local farmer’s markets, to name a few. When businesses are active in their community, using a tent with clear, visible branding can provide people with a shaded area during events.

They can optimize their marketing by means of creative brand exposure at sponsored events.

Promotional Tents Are Cost Effective

To minimize costs while keeping their business lean and agile, companies can rent or buy a commercial/event tent from their local event tent company. A marquee tent allows them to set up wherever they are, when they are hosting an event on their property or heading out on the road.

The features of versatile marquee tents include interchangeable canopies and walls, mounting solutions for decorations and lighting plus connecting structures that can create a bigger complex of tents for projects like trade shows.

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Important Factors to Consider When Creating a Website

Purpose of Creating the Website

When a website is built with a purpose in mind, this will let businesses have clearer goals that will enable them to improve the whole planning process. Website projects have different goals including building traffic and improving communications between a brand and its target audience.

Prior to developing a website, it is crucial to know the exact purpose of the website. Businesses should also know the best way to set goals and create a website that meets this ultimate purpose. These important things to consider will help them create a focus and support the whole project.

Web Design and Layout

The way a website is designed, in terms of UI and UX, psychologically affects the way people respond. There is nothing better than a remarkable online user experience. When a website is being developed, one vital factor to keep in mind is creating an appealing design. Clean, quality designs allow viewers to focus on valuable content displayed and the brand’s essence.

Typography

It is very important to understand the typography fundamentals for a website. Texts that are extremely big or small can have an effect on the viewers’ response to them. Fonts should be given close attention, choosing one that directly draws the target audience without compromise to the brand’s purpose.

Security

A lot of websites fall prey to hackers either because of ignorance or poor maintenance. Any website can become a victim of several threats including malware and viruses, among others, particularly due to the latest advancements in technology and constant updates that make websites open to many, different risks.

Performance and Speed

Even if websites have great content, visitors can be discouraged when they are slow due to functionality errors. An optimized website that functions fast can benefit from the following: increase in returning visitors/customers, higher search result ranking (that has an effect on traffic) plus efficient mobile performance. These should always be considered before building a website to make sure of an overall effective performance.

Target Market

It is also important for businesses to know their target market and customers’ requirements to build a website that addresses their needs. For instance, a website designed for fashion enthusiasts is far more different than a site built for engineering professionals. A clear understanding of the market specifications will give a clearer picture of the web design, colors, style theme, layout, call to action and content strategy.

SEO and Important Plugins

SEO is among the most important aspects of a website. Even with great content and other smooth functionalities, everything will be pointless if SEO is not given importance. Creating a website that has a clean SEO code will make it easier to be visible to the target audience.

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6 Elements of Web Design That Are Crucial to Success

1.Call to Action (CTA)

Customers get encouraged to engage with a business when there are calls to action (CTAs) on its website. For instance, words like “Contact us today” shows that a business wants to build a relationship with its customers. However, businesses should make sure that CTAs are relevant to a visitor’s level of engagement with the company.

When visitors are only starting to learn more about a brand, the company can ask them to subscribe to its email newsletter. On the other hand, loyal customers will probably like to join a brand’s loyalty rewards program. No matter what companies want visitors to do at their site, they should add a call to action on all their web pages.

2.Short Loading Time

Whenever people search information on the web, they like the loading time to be as quick as possible. Otherwise, they will leave the website at once. Testing their website beforehand will allow them to determine loading time problems, which can be addressed in time for the site’s release.

Providing customers with a great user experience will increase customer retention so it is best to evaluate a site’s loading time the moment it has launched. With short loading times, customers get the information they need when they need it. When a website fails to deliver, it will be left behind by competition.

3.Active Blog

An active blog enables customers to remain updated on the company’s events, most recent products and other industry-related info. It is an effective way to stay connected with them, particularly if the things that companies post encourage viewers to engage with their brand.

Updating their blog on a regular basis lets customers know more about their brand’s values and willingness to encourage communication. When they deliver fresh, relevant, engaging content to users, their brand becomes recognized, which makes them an authority in the industry.

4.Clean, SEO-Friendly Code

It is crucial for companies to have a clean, SEO-friendly code when they are creating new web pages or optimizing those that already exist. Improving a site’s code can boost the overall ROI (return on investment).An SEO-friendly code give a clean picture of a site’s content to guide search engine spiders.

WordPress and other CMS services offer plug-ins that can make the process of boosting search engine rankings and cleaning up code easier. Since WordPress does not require much knowledge on coding, it is a viable solution for companies that struggle to drive traffic to their sites.

5.Compatibility with Different Browsers

With the progress of technology comes the steady growth of internet browsers. It can be challenging to keep up with Internet Explorer, Chrome, Safari and Firefox, to name a few. In designing a website, it is a must to make sure that a website can be reached from different browsers.

A site should register well on the major browsers as well as the older versions. Ignoring this important step may disregard a big percentage of a company’s customer base. It can bring about unnecessary expenses to a developing business.

6.Navigation

When customers find it hard to navigate a website, they will leave and move on to other sites. To make navigation more appealing and efficient, businesses should review their site and look at it in the eyes of a new visitor. They should only choose sensible navigation streams.

Including a site map is an effective way to allow visitors to navigate more easily and search engines to crawl a site. In addition, streamlining navigation by removing pages that are not needed or do not perform can reduce load time, which in turn improves the quality of a brand’s online presence.

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Should You Go for Mobile Sites or Responsive Sites

According to statistics, using mobile devices to conduct searches online has considerably grown in the last two years. As a matter of fact, about 95% of mobile device users depend on their gadgets to look for local products and/or services. For this reason, businesses have to make sure that their websites register well on all kinds of devices to reach this increasing number of mobile users.

It is but wise for large companies with web presence to create a mobile-friendly website that can be clearly viewed from any device. So, when businesses plan to launch a new website, it is best to choose a responsive web design that is able to adapt to any mobile device.

Incorporated with Social Media

Nowadays, websites are required to be integrated with social media. Due to the latest technology, sharing information is now more convenient therefore; businesses that do not incorporate social media fail to benefit from the so-called modern day word-of-mouth marketing.

Social media paves a way for customers to promote a business’ brand, give reviews and be updated about the latest news on the company. Platforms such as Facebook, Twitter, LinkedIn and Pinterest make it easy for businesses to distribute their written and visual content like product images and brand videos.

Captcha Tests

Businesses that do not have ready captcha tests receive nothing but spam in their contact forms, website forms and comment sections. Such tests that come in the form of random letters and numbers typed before submission of a web-based form, spell the difference between humans and robots.

Including these short captcha tests in their contact forms will make sure that humans alone are able to utilize their site’s resources, which let them save both time and costs.

Efficient Security

As technology evolves, the latest, more advanced security risks have greater chances of compromising a website’s reputation. These include malware, viruses, malicious apps as well as the dangers posed by hackers. Websites have to prevent security breaches on the front and back ends.

Ecommerce sites and other websites designed to conduct online transactions require extra security measures to secure customer personal details. To reduce the possibility of browser-based risks, businesses should include SSL certificates in their websites.

While this is being developed, it is crucial to go over the security features added to the website’s framework and design. It is important, as well, to conduct security checks on a regular basis or else, hire the services of a provider for the job.

Customer Testimonials

Customer testimonials, just like offsite reviews, can be used to promote businesses. Including customer testimonials on a site will reveal more about a company’s products, services and customer commitment.

When companies have an existing loyal customer base, they can solicit some online reviews. In case these customers provide their recorded testimonials, this is the right time to make branded videos. The more sincere and detailed testimonials provide more chances of drawing new customers.

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